As Brand Guardians we are responsible for making sure the Clients needs and aspirations are met. We succeed if we deliver success . It is key for us to understand what success looks like for our Clients. Communication strategy is an integral part of a brands business model. Creative communications solutions act as a multiplier for marketing communication results. Therefore it is necessary to integrate fully with the brand and Client marketing department. We need to know our Clients business as well as they do . We need to understand what success looks like for them so that we can agree on KPIs to deliver and measure success.
With our data driven strategies and insights we build effective campaigns and programmes that drive business. Better media strategies , creative development and execution are all built off of better data analytics.
Delivering the right message at the right time in the right place requires research and the relevant insight, across various devices and Mediums. The ability to understand the interaction between media, develop attribution models and take an holistic approach to marketing will drive success.